Creative Director & Brand Designer
Meet Walid Bensafidine, known in the creative world as MadMouse. A specialist in branding and animation.
Walid is driven by a deep passion for visual storytelling. His unique artistic identity is rooted in a profound appreciation for counter-culture and its myriad expressions. email: hello@madmouse.design
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The Essence of Branding
Creative director and brand designer with international experience across Europe and Asia. Walid Bensafidine helps brands craft strong visual identities, campaigns and digital experiences that connect with audiences and culture.
His work blends strategic thinking with visual storytelling, combining branding, motion, 3D and AI-assisted workflows to create distinctive brand worlds. Previously collaborating with companies such as Amazon, Air France, KLM, the NBA and Delivery Hero, Walid brings both creative vision and production experience to complex campaigns.
Based on a user-centered approach, he designs visual systems and brand experiences that help products communicate clearly and connect with their audience.